Articles and Ebooks: The Ultimate Leverage on the Web

Posted on: 2005-11-14 22:14:07
Author: Jeff Herring

"You do not have to be good to start, but you do have to start to be good."

Please burn the above quote into your brain. Post it on the inside of your eyelids. Remember it and use it.

It's been said that content is king on the web, and it true. I like to say that on the web content is king and queen.

In other words, content is royalty on the web.

The two most powerful forms of content on the web are articles and ebooks

Both articles and ebooks are simply your expertise in print. It's as simple as that.

Every single one of you reading this article has expertise.

In your area of expertise, what are 7 things a person can do to improve their situation? Write those down.

Now add two or three points under each of the 7 points. Perhaps a quite or example under one or two of them.

That's an article.

Now add an example, a story, and a quote for each of the points. Then recommend a plan of action to implement each of the points.

That's an ebook.

I know I could make it a more difficult process for you, but why? This the bottome line.

Remember, you do not have to be good to start, but you do have to start to be good.

When and how will you start?