How to Effectively Rent Your Virtual Real Estate
Posted on: 2005-11-14 07:54:19
Author: Oleg Ilin
A few days ago I wrote an article about Virtual RealEstate. I won't go into details here, if you want, youcan read it on my site www.1ezhost.biz, go to the "articles" section. The point is that you should treat your website exactly asyou treat your real estate investment property. Suppose,you have an extra apartment that is not rented. Would you leave it like that or would you try to rent it? I reallyhope that you would do everything possible to rent it.It's your money. Pure cash. Why should you leave it on the table, right? Ok, so let me ask you this. Why the heck do you leave pilesof cash each and every month and don't do anything toadjust this situation? Why do you leave dozens of your apartments in un-rented condition or with some bad tenants? What am I talking about? You don't have any FREEapartments or bad tenants. In fact, you don't have tenantsat all... Well, that's what you think. Let's look at your website.Each web page could be considered as a different apartment(or at least a room in the apartment). Do you have some sortof monetization mechanism implemented on each and everypage? No? And why is that? Don't tell me you're selling your product only from theone page and all others are, well, sort of complimentary. The only pages that you can't effectively monetize areyour TOS, Privacy Policy and Disclaimer pages. Their taskis to defend you from the legal point of view, not to earn you money. All others should add to your income little bylittle. You're selling your products from product pages, that'sfine. But what stopping you from adding AdSense oranother advertiser on all other pages? Or, which is even better, to add subscription boxes on yourpages? Start building your list, treat your subscribers likeroyalties, give them really useful information (don'ttry to push some crap product to make quick buck), givethem bonuses from time to time. When you find really good product, tell them about it.There is nothing wrong in making money as long as youreally help people to solve their problems. In fact, you will have much bigger income from your listthan from any advertiser. Just groom your list, listen toyour subscribers and take a time to find the answers totheir questions. And don't tell me that you're not an expert. Everybody onthis earth is an expert. You just need to find out yourarea of expertise and start selling products/servicesrelevant to that area. You still don't believe me you're an expert? OK, let megive you one example of the super-expert: 2-3 year oldchild. Just watch him crawl, watch how he falls (always ahead,always toward his goal) and you will agree that we allcan learn a lot from this expert in the arena ofself-motivation. Just find your arena, it's out there. I hope now you will:
1) find your area of expertise
2) use each and every page of your site for your financialadvantage. Ok, so now we're hopefully done with un-rented apartments.But what about bad tenants? You don't know what I mean? Well, if you rented web spaceon each page, that's great. But where exactly did you put this advertisement? If your advertiser pays you for clicks, then it's in yourbest interest to get as much exposure for that advertisementas possible. So you want a "good tenant", so to speak. The best placeto put advertisement is at the top left and top centerparts of your web pages. Placement on the right part of thesite gives you less effective click-thru results. And ifyou place the advertisement at the bottom, especially atthe bottom right part of your site, you almost won't getany clicks at all. Bottom line: rent your web space, and get the most out ofit! -------------------------------------------------------------- Terms of reprint: You have permission to publish this article electronicallyor in print, FREE of charge, as long as the bylines are included. All url's or mailto addresses should be set upas hyperlinks. No redirects are allowed. You can not changeordelete any words or links in the article or Resource box. Do not use this article in Unsolicited Commercial Email. A courtesy copy of your publication would be appreciated.Contact the author: Oleg Ilin mailto:articles@1ezhost.biz?subject=ArticleRequest Copyright@ 2005 Oleg Ilin Oleg Ilin, the president of 1EzHost L.L.C.- custom web site design,development and internet marketing company, invites youto visit http://www.1ezhost.bizand get your unique and result-driven website done by professionals.FREE gift for you: 2 valuable internet marketing e-books: | 
