Independent Professionals: Stop Marketing (to Everyone) Get a Niche!

Posted on: 2005-11-04 19:45:01
Author: Connie Scholl

Why Do You Need a Niche?

Your services could help just about anyone, so why would you want to narrow your market and possibly miss out on opportunities for more business? It just doesn't seem to make any sense, right?

Wrong! The truth is when you hone in on a specific market you'll notice that business actually increases. Why?

Here's 3 Good Reasons:

1. You're able to reach your prospects faster and easier. "Casting your net to see what you get" is actually very costly and yields very little results. When you have a niche, you know exactly who your potential clients are, what they want, and where to find them.

2. People start talking about you (in a good way). When you focus on serving a narrow niche, you're quickly viewed as an expert. Your name spreads like wildfire and referrals naturally happen.

3. Your services become more sought after. It's a fact that as you become known as an expert or specialist in your field, the perceived value of your services significantly increases. You begin appealing to a much higher caliber clientele; one that appreciates your work, pays your fees without question, and happily passes your name on to their family and friends.

Take Action!

Stop wasting your precious time, money, and energy by marketing to everyone under the sun.

Begin to focus your marketing. Grab a pen and a sheet of paper and begin to write an outline for your ideal client. Include occupation, income, age, sex, and geographic location if it's applicable to your business. (Don't forget to include things like "punctual, pays on time, respects and values your work, etc.).

Next, write down the common challenge or struggle that all these folks seem to share -- along with the solution your particular services provide for them.

Creating your ideal client profile is foundational piece in marketing your service business -don't spend another dollar on marketing until you've completed this crucial step. Once you have this information on hand you can use it to create compelling marketing materials that will truly "speak" to your prospects.

© 2005 Connie Scholl