Leveraged Information = MORE Website Traffic
Posted on: 2005-11-09 18:35:46
Author: Mark Smock
If leveraging unique or proprietary information is one of yourfundamental strategies to increase unique visitor traffic toyour web based business then it is important to understandseven fundamental information perspectives you can use to giveyour company the edge it needs to effectively compete in themarketplace. As the internet continues to evolve and become more competitive,the dependency of the quality of the information you providevia your website becomes more critical to market niches. As information processors we rarely, consciously think about HOWwe absorb all the information we take in via the internet. Itis reasonable to assume that two of our six senses, vision andhearing, represent the most significant means used to absorbinformation on the web. Although seeing copy and hearing soundscoming from information provided, it makes sense from astrategic marketing perspective, to take a moment to evaluatehow virtual information can be best absorbed via sevenfundamental information perspectives. Seven Fundamental Information Perspectives 1) Information Exclusivity: * How unique, original or proprietary is your websiteinformation? * Infinite choices of common information equates to clutter andboredom. * The "value" of information provided is always unique to everyvisitor * Emphasizing the uniqueness of your information also gives itmore worth 2) Information Quantity: * How much website information is too much? * Detail overload can quickly exceed site visitor's interestlevels * Volume of information provided should correlate with thebreadth of the information requirements of your targetedmarket niche 3) Information Distinction: * How unique should your website words and terms be? * Markets and industries have distinct information terms andsayings * Try to "talk the talk" of your targeted market niche on yourwebsite * Distinctive information can be the critical purchase decisionvariable 4) Information Accuracy: * How accurate does your website information have to be? * Information accuracy requirements correlate to the potentialliability of negative consequences that result frominformation incorrectness. * Earning the trust of your website visitors is an on going,consistent process 5) Information Timeliness: * How "current" does your website information have to be? * The speed of information delivery often adds perceived value * Often competitive advantage goes to the source with the"information shortcut"* Out-of-date information is often associated with poor customerservice 6) Information Interactivity: * To what degree are website visitor responses critical tointended message absorption rates and communicationeffectiveness? * Maintaining a dialogue with your visitor equates to increasedloyalty * Increasing dependency of visitor responses decreases broadcasteffectiveness 7) Information Format: * What is the most effective way to structure your websitemessages? * Information absorption is best achieved in small increments * Simplifying the visual structure of your website information"invites" readership * User-friendly information navigation maximizes visitor websiteinvolvement Every web based business is vulnerable to new competitors withintheir targeted virtual market niches. There will inevitablyalways be someone else who can provide the same or similarproduct, service or information in a different way or via othercreative communication tactics. Although different is notalways better, as a virtual customer solution provider you areobligated to always focus, understand and improve your websitevisitor's perceptions and their ability to "get your message". Understanding the seven fundamental perspectives of informationflow can make a significant difference in your ability todifferentiate your virtual messages from the increasingbandwidth of information flow on the internet. About the Author:Mark Smock is President of http://www.business-buyer-directory.com, theFIRST international business buyer directory of its kind.Business Buyer Directory provides a non-traditional means forproactive business buyers to locate businesses for saleworldwide that meet their exact registered purchase criteria. | 
