Viral Marketing – Maxing Out On Market Reach

Posted on: 2005-11-04 16:41:13
Author: Jennie Armato

So you've heard about 'leveraging the power of the internet', and you've read about 'list building' and you've surely heard plenty of people talking about 'making money while you sleep'.

It all sounds, looks and feels great - for them! But HOW CAN YOU leverage the power of the internet and build a list and make money while you sleep? Good question - so glad you asked!!

Here one way how ...

Essentially, it's the fusion of marketing and technology that makes business building on the net so powerful. You see, you can reach a world-wide audience within minutes on the net, cheaply and easily. Your own marketing efforts as a single individual can extend you in to marketplaces you may never have imagined were before possible.

BUT, what if you multiply your efforts - you have just 10 other people who actively promote your product or service - just 10 in the whole wide world? And those people promote you using the power of the internet - cheaply and quickly.

By helping those other 10 people build their business, by adding-value from you to their marketplace, they multiply your single efforts PLUS they can leverage from your information, ideas and assistance too.

One of the most time effective and cost efficient ways to leverage from other people and to be building your online business 24/7/365 is to use a process known as "viral" marketing.

And one of the easiest and quickest products to use for viral marketing is ebooks (like a .pdf or .exe file). You can offer your Free 'viral ebook' to people you know and allow them to co-brand (add their name and web site and affiliate links back to your site) - which coupled with your valuable information, leads to a Win-Win for you and them AND of course the end user, so everyone wins.

You generate customers to your web site by offering education through information in an ebook format. And you allow other people to promote and circulate your ebook and give them the opportunity to add an affiliate link and earn a commission for their referrals.

Pretty neat huh! Let's look at the key ingredients your ebook needs to include:

How To Get The Most From Your Free eBook Marketing Campaign.

- First, your ebook needs to have a seductive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.

- Your ebook needs to have quality content. You can write your own content or ask permission to use another author's content or pay a ghost-writer to produce onefor you, under your name. Ideally your content should be original.

- You will want to put your web site advertisement on the title page or on the table of contents. This will give the most exposure for your web site or the products you're selling.

- It's important to put your ebook in as many formats as possible. Most ebook software only allows the ebook to be read by certain browers and software. People may not take the time to download a new software program in order to read your ebook. Other versions of your ebook could be in HTML, auto responder and downloadable text format.

- You can contact other business owners and ask them if they would like to include their ad in your ebook. Just ask them in return to advertise your free ebook on their web site or in their e-zine for a set period of time. This method will get your free ebook marketing campaign off to a fast start.

- Allow the people who download your ebook to give it away to their visitors. This will multiply your free ebook's exposure. Submit your ebook to the growing number of free ebook directories on the internet. These web sites also offer more information about ebook marketing. Some of them also have ebook discussion forums where you can ask questions and learn more about ebook marketing. You could start out at Web Business Academy .com for production and promotional strategies.

----------------------------------------------------------------

Grab your Free Report that includes other great web business and internet marketing tips from www.WebBusinessWorkshops.com.Marketing for your Web Business - Made Easy.

----------------------------------------------------------------