What The Gurus Didnt Tell You About Google Adwords

Posted on: 2005-11-14 13:27:13
Author: Brendan McCaffery

Now if you have been marketing online for awhile you haveprobably heard of Google Adwords. Basically, for those thatdon't know, you pay a certain amount for each time some-one clicks on your ad. This has been a proven way to marketas it is VERY targeted! This usually leads to greatconversion rates. Well when the gurus tell you to advertiseon Google or any other PPC, they don't tell you the wholestory.

What they haven't told you is that your ad can be taken offGoogle if your CTR (click-thru rate) isn't high enough. Thatmeans a certain percentage of people that see your ad needto click on it to keep your CTR high enough. Well you canmake sure that you ad doesn't get taken off.

You need to "target" your keywords. You can do this byputting brackets [] around keywords that are two words orless and putting quotes " " around keyword phrases that aremore then 2 words. So if your keyword is golf clubs then itmust be put into brackets like this: [golf clubs]. If you don'ttarget your keywords then your ad could show up for peoplesearching for "how to quit golf." Those people will definitelynot click on your ad.

Just to let you know, this is FREE information given byGoogle if you call them up for help. I've seen people sell thisinformation for $50 which I think is very unfair since they gotit for free.

So just follow these steps to success on Google.1.) Choose the keywords that you want to target using the tipI gave you. Make sure people are actually searching for yourkeyword and make sure it isn't super-competitive.
2.) Write an ad. Look at some of the ads on Google and learnfrom the ones that made you want to click on their link. Whatdid they do that made you want to click?
3.) Bid on the keyword. You do NOT have to be number one,but you do want to be on the first page. Again if your keywordis too competitive, it is likely going to cost you around $5 perclick which is VERY risky. Paying thay much for a keyword,you better hope to GOD your ad copy is one of the best of theworld.
4.) If you profit, keep the ad running. If it fails, try to find out what you did wrong. Is the ad copy not good? Is the market too competitive?
5.) Once you start to profit on Google, start advertising on other PPCs. Repeat the process.

Now can you see how you have been lied to this whole time? These gurus make it seem like you will automatically startMaking money once you place an ad on Google. This will justmake you LOSE money!

If I'm giving out this article with GREAT information imagine what kind of tips I'm giving to my precious subscribers!

If you thought this report was good wait until you see thesecond. Go here: http://products4cheap.com/webform.htmland fill it out. I'll give you a special gift. You just need to take these baby steps then you are on the road to success....and you haven't even paid a dime!

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